Those Canadians sure know a thing or two about creating the perfect lip balm. Let’s face it … dry winters and hot summers in Canada cry out for a damn good natural long-lasting lip balm! Having been an Epic Blend lover for some time now, I couldn’t resist catching up with one of the founders to find out just how they have created the perfect balm that miraculously keep my lips soft and crack-free, whilst being made of the finest organic ingredients at such an affordable price.
WHAT INSPIRED YOU TO CREATE EPIC BLEND?
When we first started Epic Blend there weren’t a lot of options for natural lip balm, and the products we could find didn’t have the fun flavors we were looking for. So, we thought why not give it a shot and see if there were other people like us who wanted natural and quality ingredients but with a twist of interesting flavours.
THERE’S SO MANY LIP BALMS OUT THERE, AND AS YOU KNOW I’VE FALLEN IN LOVE WITH YOUR VEGAN BALMS. WHAT MAKES EPIC BLEND UNIQUE?
There are definitely a lot of balms available these days … and they’re all really just a blend of oils, butters, and waxes. However, the specific ingredients and their ratios can have a huge difference on the performance and quality of the product. We’re very selective on each ingredient and have literally done hundreds and hundreds of test batches over the years to get the ratios of each ingredient just right. We also offer broad selection of products and flavors that appeal to just about everyone.
WHAT HAS BEEN YOUR MOST EXCITING MOMENT WITH EPIC BLEND SO FAR?
It’s incredibly satisfying, and almost surreal when you create something from scratch and then people all over the world respond positively to what you’re doing. So, I think what’s most exciting is just seeing that positive response … of course getting featured in magazines and national newspapers is always cool too 🙂
WHAT IS YOUR FAVOURITE BEAUTY RITUAL THAT LEAVES YOU LOOKING AND FEELING NATURALLY BEAUTIFUL?
Oils! Hair oil, body oil, face oil. I converted from lotions and creams a while ago and am super happy with the switch.
Dry, burning, chapped lips are no fun at all. We live in Canada’s Okanagan Valley. It’s a unique area of Canada where the winters are dry and the summers are hot. So, naturally we’ve been avid lip balm users for quite some time. However, it wasn’t until 2007 that we started looking at the ingredients and who actually made this stuff. Turns out a few huge corporations massively dominate the market.
If you buy a lip balm at any drugstore, supermarket, or convenience store chances are very good that it’s from one of only three or four big corporations. And, almost all of the lip balm they make is petroleum based. Petroleum based balms may not be really unhealthy, per se, but they sure aren’t healthy either. And petroleum definitely isn’t renewable or sustainable. We get it – petroleum jelly is cheap, and has a long shelf life. So, from their point of view petroleum seems like the right financial decision. But, we think that we deserve better. You deserve better. We decided it was time to upgrade our lip balm.
Our goal: Design a collection of Petroleum-Free balms with contemporary packaging, great flavors, and superior performance. And, they had to have a smooth glide, be made from natural ingredients, and be long lasting.
We design lip balm for people living a healthy balanced lifestyle in today’s modern world. If that sound like you, then we think our balms would be a perfect fit. We hope you love them as much as we do.