meet the makers of INTENSAE
Looking down at my tootsies to see a splash of colour is one of those things that add a little extra joy to my day. So, as you can imagine, for as long as I can remember, each week I have been trialling different colours and brands in search of the holy grail of nail lacquers. There have been many that I like, many that I’ve disliked and many that I wished had a 3-free twin. The reason for my search is that I am in the midst of creating the go-to shopping destination for the best-of-the-best that enhance your natural beauty, as it seems more and more people are interested in natural beauty products. However, not all natural beauty products quite cut the mustard. So, I’m effectively cutting out all the guess work so that you can find those that deliver luxurious results. When a lovely friend – Nicola from Fresh Therapies – introduced me to INTENSAE a huge weight was lifted off my shoulders. The search for a nail lacquer range that ticked all the boxes was over.
INTENSAE nail lacquers deliver high-performance clean results using an advanced non-toxic formulation. Intensely pigmented saturated colour for pristine shine and coverage. What’s also fabulous is the oversize cap and carefully measured brush that allow effortless application. Non-toxic and cruelty free. No animal testing. All of INTENSAE 5-free lacquers and treatments are free from formaldehyde, toluene, DBP (dibutyl phthalate), camphor and formaldehyde resin. What’s not to love! Oh, and did I mention that after two applications my INTENSAE toes are still looking as vibrant and chip-free as they did 10-days ago when I applied the lick of colour? Amazing! Unheard of!
Please let me introduce you to the lovely boys – Christian Roman and James Samuel – behind this beautiful range.
Can you please share the story about the inspiration behind why INTENSAE was created?
Our main goal is to bridge the gap between natural and luxury brands. We tested several 3-free and non-toxic nail brands and we weren’t impressed with the results. These days people no longer want their products to look ‘natural’. INTENSAE represents the new standard in beauty, high performance products in luxe and modern packaging, that are formulated without unnecessary toxins.
What is it that makes INTENSAE unique?
The striking design on the bottle is created with function in mind, a colour window is framed between contrasting black panels. This allows the pigments to ‘pop’. You can turn the bottle horizontal and place the window over your nail and see if the colour compliments your skin tone.
What inspires the fabulous names and colours of each nail lacquer?
We get inspired by movies, art, fashion, music and nature. Sometimes we watch a movie, listen to a song or go to the Zoo or an exhibition and we instantly have an idea for a new colour. If you keep your eyes open you will be surprised where you can find inspiration. There are no limits. Each name references an iconic women who we love. It’s quite an eclectic mix. You should go to our INTENSAE Visual Diary on Tumblr http://visualdiary.intensae.com/ to get an idea of who inspires us. Yayoi Kusama, Debbie Harry, Grace Coddington and Chloe Sevigny are some of the women we have already referenced.
How do you recommend using INTENSAE for optimum results?
The best place to store the product is in the fridge, leave it at room temperature for 10 minutes before use. INTENSAE is densely pigmented therefore 2 thin coats are best. If you achieve coverage using one coat then there is no need to apply a second layer. Simply finish with Yüyi 2in1 base and top coat.
What has been your most exciting moment with INTENSAE so far?
Launching in Australia was definitely a very special moment for us, especially since we’ve got amazing friends in Sydney. We constantly work on new projects, which means that we’re always excited about something. It’s really hard to pick one moment. We love seeing women wearing INTENSAE. It never get’s old and it really excites us. We also love to see the company grow. It’s incredible what you can do if you really believe in yourself.
INTENSAE is available here at Be Naturallyou