NEW FAUX VEGAN LASHES

guest post by Joanne Lepp – founder of HAUT cosmetics

I have a hard time containing my excitement when it comes to faux lashes! They are a beauty staple for me, both personally and as a makeup artist. To me they are like that ‘little black dress’. It’s not that I don’t like the naked lash look. Often all I do is curl my lashes and apply a little HAUT ‘Clear’ Bio-Cocoa Balm to strengthen them, fatten them up and create that wet lash look. It’s actually mascara I have never really been into. It just doesn’t fill my ‘love tank’ since I discovered faux lashes. I think I am the pickiest mascara critic in the whole world. I mentioned on our Instagram this week that I actually timed it and it took less time to apply a set of lashes than to get my lashes looking the way I want them to with mascara. If I happen to apply a little too much it’s all downhill from there.

What I have found personally with faux lashes is that if you choose cruelty-free, good quality lashes, they are surprisingly easy to apply, reusable, and travel-friendly. From my experience as a makeup artist, faux lashes are like a secret weapon.

If you do them correctly, they should look and feel just like your own lashes. Applying three, even four coats of mascara does not even come close to achieving the pretty, mysterious, intoxicating looks that faux lashes can give you.

HAUT 'beach day' faux vegan lashes

HAUT ‘beach day’ faux vegan lashes

I read an article the other day stating how faux lashes can damage your own lashes. In my opinion though, I don’t think the lashes are what cause the damage. The main culprit when it comes to lashes, lash extensions included, is what attaches them to the eyelid … the glue. Most brands of lash glue I have tried act like crazy glue on the eyes and to top it off, they are full of toxic ingredients. Obviously you don’t want one lash half-attached and flapping in the wind on your wedding day. However, the wrong glue makes it difficult to remove them, not to mention painful. This can also cause premature sagging of the eye as a result of pulling and tugging when trying to get them off.

If you have never applied lashes on yourself before and do not know where to start, just purchase a couple inexpensive drugstore pairs to practice. When you have a quiet Thursday night to yourself, pour a glass of wine and give it a whirl. Try applying them without any glue and see how they look best. Look at them close up and then far away. Take a picture even! It’s the only way to master the art. Every single artist I know does it differently so I am not going to give you five steps that will never fail. Watch a few YouTube videos. It is not a piece of cake on the first try, but when you do get your first application right, even if it is just one eye, you will feel like going out and celebrating.

The first recommendation I would make is that you should apply your eye makeup first. The second is not to attempt to apply your lashes the way you see makeup artists apply lashes on a client. You need to clearly see where the roots of your natural lashes meet your upper eyelid. Having a mirror underneath you is a really helpful angle.

Most lash bands start out a little stiff and straight and do not naturally curve like your eyelid does so gently curve the band and roll it back and forth in a horseshoe shape a few times and hold to ‘warm them up’ before applying a light application of glue.

Though some artists apply mascara to their faux lashes once they are on and curl them, I do not. If you feel the need to, try curling your natural lashes first, just a little. If the faux lashes are applied flush to yours and they are the right natural thickness I see no need for mascara (just my opinion). I suggest applying a little mascara to the bottom lashes to create some balance or try adding a little more liner in between the bottom lashes. By leaving the lashes free of mascara they can be reused.

Our lashes, if cared for and stored properly, can be worn six times or more and still look brand new. Some people really go to town with the glue but I have found that our vegan glue is like liquid gold; very little is required and you want it to go as far as possible.

Give your lashes a few minutes to dry and then check the outer and inner corners. If you can lift it at the edge just add a touch more glue with the conveniently tiny tip of our lash glue wand, then gently press the edge back down and hold. My last recommendation is to make sure you gently pull your lashes off with two hands evenly so that they do not get stretched out of form. Then carefully remove any glue residue and return them safely to their little container to store them until the next time you decide to ‘lash out’!

HAUT 'bride' faux vegan lashes

I have been dreaming about creating my own line of lashes for years, for mostly selfish reasons of course. But just like the makeup, I also hope that I can inspire someone to try the lashes for fun. I explain to my clients on a daily basis that things are not always as they appear. The next time you find yourself lusting after the thick, sky-high lashes being batted at you in a mascara ad, keep in mind that the model is always wearing faux lashes, as literally every woman does on television and in magazines. Not convinced? Watch this vegan makeover by FACED and pay close attention to the difference the faux lashes make! Not only do they bring out the eyes in a ‘VA-VA-VOOM’ kind of way, they have a unique way of enhancing the smoothness of facial skin too. Speaking of skin, I encourage you to ask companies about the ingredients that go into the glue they manufacture. If you are a model or in film, that stuff is on your skin every day and can be easily absorbed into the thin skin around the eyes. You have a right to know what is in it. You may notice it is a lot like synthetic fragrance labels. Where you expect to see a list of ingredients there still isn’t one, just a promise that it is ‘safe’.

jo xo

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