Sharkwater: Extinction

Today, sharks are being slaughtered for more than their fins. They’re being killed for use in cosmetics, pet food and livestock feed, and they’re being renamed and fed to us so we don’t know we’re eating this beautiful creature. The seafood industry has gone so far as to rename shark “rock salmon”, “flake” and “ocean whitefish” so you don’t know what you’re actually eating.

An estimated 150 million sharks are killed every year and only 70 million of those sharks are accounted for. The 80 million missing sharks? They’re in your makeup, your fast food sandwich and your pet food. Without knowing it, we’re all part of the greatest wildlife massacre ever known, decimating shark populations by 90%.

Becoming aware of our choices so that we can make conscious choices is a big one on my wish list for humans. Every time you buy a product you are saying to that company, ‘keep on doing what you are doing.’ You are supporting everything that company does: every source of raw material, every packaging solution, every environmental standard that they are undertaking, every form of employee relations, every marketing choice.

If you’d like to help shed some light to those who you know … please share this important message. And if you’d like to go one step further, then the fabulous Rob Stewart (director of Sharkwater) is making another movie – a sequel to Sharkwater called Sharkwater: Extinction – that will expose the corporate complicity and multibillion-dollar scandal that’s destroying the world we depend on for survival.


The first Sharkwater movie took four years to make, but if we wait that long, 600 million sharks will have been killed. So, in an effort to make a difference now, Rob launched a Kickstarter campaign to support the film. The campaign closes on July 21.


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