The Real Beauty Manifesto


We’re doing little cartwheels of joy to share the news with you that Be Naturallyou shop has joined the Real Beauty Manifesto – symbolising new standards of openness and transparency within the beauty industry.

As you know, we take words such as honesty, integrity, community and sustainability very seriously, and NEVER stock a product on our store until we have done our due diligence as there is too much ‘green washing’ in the current market. Be Naturallyou shop has and continues to be leaders in the natural beauty industry, going beyond the norms of what is considered and accepted as ‘natural’ and ‘organic’. Why? Because we care.

By shopping at you are choosing the most pure and effective products currently available from a reliable retailer that prides itself on integrity and trustworthy customer service.

The Real Beauty Manifesto (RBM) logo provides an immediate point of reference informing customers that a product is made with decency and care and can be bought with confidence.

RBM Icon Green 450The Real Beauty Manifesto stands for:

Purity – we avoid all harmful chemicals and toxins in the products we sell and promote natural and organic living to safeguard our health, our planet and our children’s future.

Compassion – we aim to be considerate as companies and as individuals. We refute the need for animal testing in any form during the production of beauty products and refuse to sell or stock any products tested on animals.

Honesty – we oppose promoting unrealistic beauty ideals that contribute to the increasing number of young people developing negative body image, low self-esteem and eating disorders. We aspire to promote equality and operate without prejudice.

Community – we endorse equal opportunity and support small and local enterprises to encourage a diverse and healthy economy in tune with their communities.

Transparency – we believe the price you pay for a product should reflect the value of its ingredients and that these should be clearly displayed on its packaging.

Sustainability – we recycle whenever possible and actively minimise the waste we produce and the resources we use to run our business, with a particular focus on our ingredients and packaging.

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