photo credit: Aiony Haust
A ‘true’ serum is water, hydrosol or aloe based and feels lightweight on the skin. Like a veil of silk.
The primary role of a serum is to hydrate as well as provide beneficial properties to improve your skin concerns, whether that be fine lines and wrinkles, oily skin and acne, dry skin or sun damage, via the active botanicals and extracts within the formulation.
Who should use a serum
Everyone, irrespective of your age or skin concern.
How to use a serum
Apply your serum directly after cleansing when your skin is clean. Follow with a face oil and / or moisturiser.
Our favourite serums for helping to minimise the appearance of fine lines:
AEOS realive serum
EARTH WISE BEAUTY resiliency face serum
LIVING LIBATIONS rose renewal frankincense firming fluid
Our favourite serums for helping to balance oily skin and prevent acne:
EARTH WISE BEAUTY nap in the meadow face serum
LIVING LIBATIONS grapefruit cellular renewal
HAVE YOU TRIED ANY OF THESE SERUMS? WHAT’S YOUR FAVOURITE?
Our brand and product selection is based on thorough research, based on 20+ years of industry experience. If we are not certain that an ingredient is safe and effective at bringing about desired results, we won’t stock the product. ‘Natural’ and ‘organic’ products and online shops are becoming more prevalent these days. Whilst this is great, it also is rather confusing, as many ‘natural’ and ‘organic’ brands out there contain toxic ingredients that sound ‘natural’ or ‘naturally-derived’ but are indeed irritating to the skin and internal organs. If you are unsure about any ingredient, product or brand, please don’t hesitate to get in touch in the comment box below.